To fully understand ecommerce, let’s take a look at its history, growth, and impact on the business world. We’ll also touch on the main types of ecommerce business models, the potential benefits and challenges of selling online, and what tools you’ll need to get started. Ecommerce stands for “electronic commerce” and refers to a digital platform, and a business model, where you can buy or sell products online. Every time you purchase a product online, you’re participating in the ecommerce economy. E-commerce brings convenience for customers as they do not have to leave home and only need to browse websites online, especially for buying products which are not sold in nearby shops.

• They infuse creativity into Event design and execution to create unique and memorable experiences.
• Common examples of ecommerce include online shopping, electronic payments, online auctions, and internet banking.
• Event management is a famously pressured role—it’s often considered one of the most stressful occupations.

Replacing Your Event Management

Today it also makes a significant portion of its revenue from services to consumers, other businesses, and governments. By the early 2010s, it became clear that social platforms like Facebook and Instagram were the most efficient places for e-commerce brands to advertise their products. These platforms armed retailers with actionable data that allowed them to fine-tune their messaging and convert impressions into sales. Upstart brands took advantage of this landscape and used social media platforms to acquire customers cheaply and efficiently. This helped pave the way for the popularity of so-called direct-to-consumer (DTC) brands.

Examples of E-Commerce

These engagements allow event organizers to interact directly with potential attendees, answer questions, and build relationships. Whether it’s a promotional video, an informative blog post, or interactive social media content, creating engaging content is critical. No matter how meticulously planned, an event is only as successful as its marketing and promotion efforts. It’s also when the event’s success metrics, be it sales generated, engagement, or any other predefined objectives, are analyzed. Event planners also decide on the event’s program, including speakers for conferences or artists for festivals and the logistics for hosting them.

Event management is the process of planning, organizing, and coordinating events. These include conferences, trade shows, university exams, and corporate gatherings. It involves handling logistics, selecting venues, arranging entertainment, coordinating vendors, and ensuring the event runs smoothly. The choice of running in-person or virtual events largely depends on your target audience and the types of events you wish to run. Some event types, like conferences and seminars, can work well as virtual or hybrid events — while festivals, food and drink events, and live shows are much better suited to in-person formats. The first stage of managing events involves brainstorming and developing the concept for the event. This includes determining the purpose, target audience, and goals of the event.

Before conference edge we dive into the finer points of event management, we should pump the brakes for a minute to talk about what an event manager actually does. Event management might be a tool for strategic marketing and communication, used by companies of every size. Companies can benefit from promotional events as a way to communicate with current and potential customers. For instance, these advertising-focused events can occur as press conferences, promotional events, or product launches. Central to this is establishing a communication plan among team members. Outline how information is shared among members, vendors, and participants.

Ecommerce transactions and platforms generate valuable customer data on users’ behavior, preferences, and purchasing patterns. Organizations can analyze these insights to make informed decisions about marketing strategies and product offerings. Unlike physical stores with fixed operating hours, ecommerce websites are accessible 24×7, enabling customers and vendors to do business at their convenience regardless of time zone or location. Designated ecommerce platforms provide ready-made infrastructure for product catalog management, order processing, payment integration, and customer management. Depending on an organization’s specific needs, it may opt to join an existing ecommerce platform or build its own from scratch. A successful ecommerce business will collect and manage vast troves of customer data. To use that data, an organization might deploy specific tools to gain insights into consumer behavior, sales trends, or perform advanced analytics.

Event planning often means juggling multiple responsibilities at once. Staying calm under pressure and prioritising tasks lets you manage last-minute changes smoothly, ensuring the event flows seamlessly. Good organisational skills make sure that every part of the event, from booking the venue to arranging seating, comes together without a hitch. These platforms help you get deeper insights into how attendees discover your event, which channels drive traffic, and the conversion rates between your marketing efforts and ticket sales. For instance, they might use social media ads to target younger potential attendees for one event while using email marketing to target an older demographic for another. This type of personalization not only improves the event experience but also makes it more likely that attendees will return for future events. By harnessing the data you already collect, you can elevate your events, boost ROI, and create unforgettable experiences for your attendees.

Both options can integrate easily with your ecommerce store and other tools. Look for a shipping company with a track record of reliability; remember, your own business reputation is at stake with each delivery. Speed is important, too, since fast delivery times can give you an edge in online shopping. When things go wrong, you need a shipping partner who can address concerns quickly and efficiently. For example, Wix user LemonMade Apparel operates a print-on-demand business model that partners with social media influencers.